Visual Identity
Merchandise Design
Communication collateral
Alt.Craciun is an alternative Christmas fair in Bucharest. The tree is upside down, the carols are not what you would expect since they are based on alternative music and most of what you find there is out of the ordinary. 

The client asked us to develop a creative approach that separates them completely from the clutter of traditional Xmas markets. That’s why our strategy was to use well known winter fairy tale symbols but with a twist that would appeal to our target audience.

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