Liliac Wines

Label design
Liliac Winery asked us to design the label for a unique wine with a unique story. It all happened by accident, a wine that should have gone bad, didn’t. Instead, it became a one-of-a kind Sauvignon Blanc. Now, to market it, they needed a design that would break away from their usual labels and make it stand out. So, we came up with a label based on an optical illusion where the name “Unexpected” comes up when holding the bottle at certain angles.

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