![](https://cdn.myportfolio.com/dd12a542-28af-46ae-b703-6aed1a86e4f5/14462543-6166-4952-84a0-2cfc40d104b8_rw_1920.png?h=ad24e46bccb7a0a05bc7c557d524bb71)
Client
Liliac Wines
Services
Label design
Liliac Winery asked us to design the label for a unique wine with a unique story. It all happened by accident, a wine that should have gone bad, didn’t. Instead, it became a one-of-a kind Sauvignon Blanc. Now, to market it, they needed a design that would break away from their usual labels and make it stand out. So, we came up with a label based on an optical illusion where the name “Unexpected” comes up when holding the bottle at certain angles.
![](https://cdn.myportfolio.com/dd12a542-28af-46ae-b703-6aed1a86e4f5/09f2049d-2906-476a-9414-182466f97df7_rw_1920.png?h=a606c51fb3af51de5f2155d5df068dc2)
![](https://cdn.myportfolio.com/dd12a542-28af-46ae-b703-6aed1a86e4f5/a03db722-a424-47bb-92a3-e6cf6494c329_rw_1920.png?h=76cc3c4120b3c1d782e9288b93f0814a)
![](https://cdn.myportfolio.com/dd12a542-28af-46ae-b703-6aed1a86e4f5/2a243ed6-b80e-4524-afb2-c321d73ff5fc_rw_1920.png?h=486af3a6a1bfedce398171b375ee2082)
![](https://cdn.myportfolio.com/dd12a542-28af-46ae-b703-6aed1a86e4f5/99310013-8f29-4fc7-a876-5188dfd321b0_rw_1920.png?h=a62b232a5f18f0ea49c0934e6da29b5a)
![](https://cdn.myportfolio.com/dd12a542-28af-46ae-b703-6aed1a86e4f5/9ca806fd-654f-4eb7-8a90-ebb98064648c_rw_1920.png?h=60ece5499c752a582ae8ca7b50bcdff8)
![](https://cdn.myportfolio.com/dd12a542-28af-46ae-b703-6aed1a86e4f5/25e5478b-80ec-466f-a7c0-9f15948cfd4d_rw_1920.png?h=c8a289e58f70814aa12493d439abb3c3)
![](https://cdn.myportfolio.com/dd12a542-28af-46ae-b703-6aed1a86e4f5/9be6f438-0060-4c43-a110-a9034ee15a75_rw_1920.png?h=9c35c58393232bd440792dd267b741d0)